Last Updated：July 2020
information through a variety of digital means. By accessing or using this
website, mobile application or other FILA products or services on any computer,
mobile phone, tablet, console or other device (collectively, “Devices”), you
time effective upon its posting. Your continued use of our products and
Please do not use the services provided by FILA if you do not accept the
We endeavor to
ensure that all our collection, transmission, storage and usage of personal
data is carried out in compliance with the Personal Data (Privacy) Ordinance,
Cap 486 of the laws of the Hong Kong Special Administrative Region (the
“PDPO”). When you use our products and/or services, we need or may need to
collect and use your personal information, which includes the following two
types: 1) Necessary information
that you need to authorize us to collect and use in order to provide you with
the basic functions of our products and/or services. If you refuse to provide
such information, you will be unable to use our products and/or services
normally; 2) Information that you may authorize us to collect and use in order
to provide you with additional functions of our products and/or services. If
you refuse to provide such information, you will be unable to use the relevant
additional functions or to achieve the expected functional effect, but it does
not affect your normal use of the basic functions of our products and/or
services. You understand and agree that: Given that we provide you with a wide
range of products and services and the scope of the specific products/services
that are used by users is different, the basic/additional functions and the
type and scope of personal information that we collect and use will differ,
which shall be subject to the specific product/service functions.
"personal data" shall have the meaning ascribed to it by the PDPO.
What You Give Us
We collect and
store any information you give us or permit us to access. Information may
include, but is not limited to, your name, image, birth date, height and
weight, email and physical address, telephone number, gender, contact lists,
social media information and profile, location (GPS) information, activity and
performance information, sports preference, product rating and comments and
when necessary, credit card and payment related information.
What We Collect
We may collect
information whenever you interact with us, and use our products and services.
For instance, when your browser accesses fila.com.hk or advertisements and
other content, “cookies,” or other methods are used to obtain your information,
which includes, but is not limited to hardware information, IP address, browser
type and language, “cookie” information, system type, whether you have enabling
software to access certain features, access times, referring website URLs,
information about your purchases and other information relating to your
interactions with us. When you download or use mobile applications created or
pushed by FILA, we may receive your telephone number, Device identifier and
information about your location.
What We Collect
From other FILA Interactions and Third Parties
We also may
receive information from other FILA Interactions and Third Parties. We may
combine information either you give us or we collect from you with other
information from FILA sources, transactions and communications. This may
include, but is not limited to, information from FILA HK Official site.
fila.com.hk, direct mail, catalogs, events, products and applications, social
media or other FILA interactions. We may also combine that information with
data that is publicly available and data from third parties. We also collect
information about gift recipients provided by the giver. If we combine
information either you give us or we collect from you with information we
collect from other FILA Interactions and Third Parties, the combined
information will be treated as personal data as long as it remains combined.
information you provide contains personal data of other users, you must ensure
that you have obtained legal authorization before providing such personal data
to FILA. If we use the information for any purpose other than those stated in
purpose for any other purpose, or if we proactively obtain your personal data
from a third party, we will obtain your consent in advance. If we obtain your
information indirectly from a third party, we will explicitly request in
writing that the third party collect personal data after legally obtaining your
consent, inform you of the shared information and, in case of any sensitive
information involved, obtain your explicit confirmation before providing such
information to us, and that the third party undertake the legality and
compliance of the sources of such personal information. If the third party
commits any violation, we will explicitly hold the third party liable according
If you are a
minor under the age of 18, you must request your parent or guardian to
provide information to us without the consent of your parent or guardian. For
personal data we collect from minors who use our products or services after
obtaining the consent of their parents or guardians, we will use, share,
transfer, or disclose such information only to the extent permitted by laws and
regulations, explicitly agreed by the parents or guardians of the minors, and
necessary for the protection of minors.
We may use your
information to do the following:
Enable Your Use
customize and personalize your FILA experiences and communications
• Apply to FILA
features, such as placing an order and other activities
provide, improve and maintain FILA’s products and services, including analyzing
user behavior and trends
• Send you
administrative messages and other information about FILA
• Communicate with
you about your purchase, account information or customer services
Conduct Marketing and Promotions
• Communicate with
you about our products, services and events, and for other promotional purposes
contests, promotions, events, surveys or other features
• Display relevant
marketing to you such as displaying offers to you on behalf of other entities
or third-party advertising and links to other websites
If you prefer not to receive any direct marketing communications from us
or our marketing partners, you can opt out at any time by updating your
preferences through your registered account or a unsubscribe link provided (see
section "Communication/Unsubscribe/Opt-Out" below). Upon receipt of
your request, we shall cease to so use your personal data as soon as possible
without charge to you.
our provision of products and services to you based on the FILA account,
recommend information that may be of interest to you, identify member account
exception, and protect the personal and property security of FILA or other
users or the public, your personal data may be shared with our affiliates
and/or their designated service providers.
Sharing with affiliates
We may provide
your information to Fila Marketing (Hong Kong) Limited and affiliates. We will only
share the necessary personal data and, subject to the purposes stated in this
affiliates change the purpose of use and processing of your personal
information, we will ask for your authorization and consent again.
We may entrust
our authorized partners to provide certain services to you or perform functions
on our behalf (“Service Providers”). For example, they may handle credit card
processing, shipping, data management, email distribution, market research,
information analysis, and promotions management. We will share your information
only for lawful, rightful, necessary, specific, and explicit purposes stated in
information necessary to perform their responsibilities and will not use such
information for any other purposes.
By Law or to
We may disclose
information upon governmental request, in response to a court order, when
required by law, to enforce our policies, or to protect our or others’ rights,
property or safety. We may share information to prevent illegal uses of FILA’s
against third-party claims. We may also share information with companies
assisting us in fraud protection or investigation.
We will not
transfer your personal data to any company, organization, or individual except
in the following cases:
(1) With explicit
consent: We will transfer your personal information to other parties only with
your explicit consent.
(2) In cases where FILA undergoes acquisition, merger, or insolvency liquidation, if transfer of personal data is involved, we will require the new company, organization, or individual in possession of your personal information to continue to be bound by this Policy, or we will require such company, organization, or individual to ask for your authorization and consent again.
When you join or
use our services, you agree to publicly share a basic amount of information,
which may include your username, city location, and profile picture.
You may choose to
share certain information about you. In order to participate in certain
features, you may have to adjust your privacy settings and share more
information. You may also choose to share your activity on other platforms,
such as Facebook etc. Please refer to the privacy policies of those platforms,
because your FILA activity published on those platforms will no longer be
is publicly shared may be used by FILA for promotional purposes.
We adopt a
variety of security measures, including encryption and authentication tools, to
help protect your information. We use secure servers when you place orders. All
credit card and payment related information you supply is transmitted via
Secure Socket Layer (SSL) technology and then encrypted within our databases.
The Internet is
not an absolutely secure environment. Please use a complicated password to help
us secure your account. We will do our best to protect the security of any
information you send to us. If our physical, technical, or management
protection facilities are destroyed, thereby resulting in unauthorized access
to information, public disclosure, alteration, or destruction of or damage to
your legitimate rights and interests, we will assume the corresponding legal
responsibility. Where a personal information security incident occurs, we will,
in accordance with requirements of Hong Kong laws and regulations, inform you
of the basic situation and possible influences of the security incident,
countermeasures that we have taken or will take, advice on how you can prevent
and reduce risks, remedial measures for you, and so on. We will notify you of
the incident by mail, letter, telephone, push notification, or other means.
Where it is difficult to inform all personal information subjects individually,
we will publish an announcement in a reasonable and effective way.
How We Collect
information via our products and services or from your browser or Device. We
use a variety of methods to collect this information, including, but not
limited to, cookies and pixel tags/web beacons (“Collection Tools”).
Information collected includes Internet Protocol addresses, browser type and
language, Internet service provider, referring and exit pages, operating
system, date/time stamp, and clickstream data. FILA uses this information to
understand and analyze trends, to administer our website and to learn about
your behavior on our website.
If you turn off
certain Collection Tools, you may not have access to many features that make
your experience more efficient and some of our services and features may not
function properly. Note that our websites may not recognize or respond to Do
Not Track (DNT) headers from web browsers.
We also work
with other companies who use tracking technologies to serve ads on our behalf
across the Internet. These companies may collect information about your
interaction with us, including advertising. These companies may not recognize
or respond to DNT headers from web browsers. Note that if you opt-out from
these third party tracking technologies, you may still see our ads at other
websites, but the ads will not be tailored using third party tracking
technologies associated with our website.
Deleting Your Information
You have the
right to check whether we hold any of Your Personal data and request access to
and to correct Your Personal data in any of our records. You can modify or
delete your profile within certain FILA services, through your account. Your
information previously posted may still be publicly viewable. After you delete or we assist you to delete
the information, we may not be able to immediately delete the relevant
information from the backup system due to applicable laws and security
technologies, and we will securely store your personal information and isolate
it from any further processing until the backup can be deleted or anonymized.
the settings you select, FILA may send you service-related communications. To
unsubscribe and stop receiving messages without cost except the cost of
transmission, please change your settings or click the unsubscribe link in the
email, text message, notification or other message type.
If you would
like to make any inquiries about your personal data or request that we cease
use of your personal data, please contact us at:
Fila Marketing (Hong Kong) Limited
Personal Data Outside Hong Kong
the Company may transfer the personal data to places outside the Hong Kong Special
Administrative Region for carrying out the purposes, or the directly related
purposes, for which the personal data were collected. All the transfer of those
personal data will be carried out in compliance with the requirements of the
Your use of our
products and services, and any disputes arising from them, is subject to this
products and services.
We will keep Your Personal data only for as long as necessary to fulfill the purpose which the information was collected. We may also retain archived personal data for statistical purposes. For questions or concerns, please contact us as follows: