6th October 2018
FILA IN MILAN FASHION WEEKThe starting point for FILA's first fashion show was a profound exploration of the essence of the brand. Milan was chosen to release the new ICONIC COLLECTION and to emphasize the brand's Italian origins, that have never been forgotten. Antonino Ingrasciotta and Josef Graesel, creative directors, have reinterpreted in a contemporary key the FILA archives, housed in the museum dedicated to the brand born in Biella in 1911. Hong Kong famous celebrities Kevin Cheng, Grace Chan, Michelle Wai and China famous actress Sandra Ma showed their support for FILA ICONIC COLLECTION which have kicked into full gear to satisfy the trendy market of consumers, whether they gravitate towards more laidback street styles or more stunning stylish looks.
7th September 2018
FILA FUSION Grand Opening PartyFILA FUSION landed on Yee Woo Street, Causeway Bay. Famous artistes Juno Mak ,Kay Tse and the founder of D-ANTIDOTE Hwansung Park were invited to the FILA FUSION Grand Opening Party, and dressed by FILA FUSION Inline and FILA x D-Antidote Collection. Also, famous dancers Lydia Lau and Lokman performed street dance and locking. Meanwhile DJ YIN and Rapper Shimca brought the electronic dance music to the party as well!
11th July 2018
FILA FUSION Hong Kong store grand opening in Langham PlaceThe newest sub brand of FILA, FILA FUSION finally lands in Langham Place, Hong Kong. Famous artiste Carlos Chan, Michelle Wai and Sammy Leung were invited to the FILA FUSION Grand Opening Party and presented FILA FUSION Inline and FILA x D-Antidote. Apart from performing the electronic dance music with DJ YIN, Carlos and Michelle also created neon light with personal style to bring out the chilled and fun elements of FILA FUSION!
9th June 2018
FILA FUSION lands in Road to Ultra Hong KongFila proudly present its newest brand, FILA FUSION. To celebrate the new launch, FILA FUSION fully supported one of the biggest music event in HK, Road to Ultra Hong Kong. Music lovers enjoyed drawing graffiti, light painting photo taking and tattoo stickers while enjoying Electronic Dance Music. The brand also invited Jan@Chochukmo, King@CAllstar, Panther Chan, DJ Yin to make an appearance in the stylish and chic FILA FUSION booth which made the festival a memorable one.
12th April 2018
FILA DASH and Ultra Fit Flow presented by Michelle WaiFILA has unveiled its newest FILA DASH and Ultra Fit Flow sneakers collection. The advanced footwear is complemented by all round protection, ultra-lightweight and easy mix and match style, featured by recognized movie star Michelle Wai, bringing out sporty chic and the theme “DASH NEVER STOP”.
5th January 2018
FILA FUSION Shenzhen store grand openingThe newest sub brand of FILA, FILA FUSION incorporates vintage and on trend element , bringing streetwear into a new level. The brand also collaborated with international recognized brands like D-Antidoe from Korea and Staple from USA , presented characteristics and high trendy element into the crossover collection. The newest FILA FUSION store was grandly opened in Shenzhen. HK famous artiste Michelle Wai and Judy Mok were invited to the event and experienced the newest FUSION bar service which they tailor made sophisticated tee shirt !
2nd December 2017
FILA support Youth Olympic Hong Kong breakdance teamFILA fully support Youth Olympic Hong Kong breakdance team. Five b-boys and five b-girls representing Hong Kong in Continental Qualifier Asia Oceania which was hosted in Taipei. Two B-girls from the Hong Kong team, B-Girl Ivy and B-DUCK were qualified for WDSF World Youth Breaking Championship in Japan 2018, aiming the entrance to Youth Olympics which will be hosted in Buenos Aires in 2018.
28th September 2017
FILA @ izzue Fall/Winter 2017 Fashion Show @ CENTRESTAGEHong Kong big brand izzue Fall/Winter 2017 Fashion Show @ CENTRESTAGE was a complete success on Sep 8. FILA MIND ZERO was featured in the runway. FILA MIND ZERO brings a new trend for the retro fashion shoes Market in 2017. The design and naming of MIND ZERO has a deep roots with the MIND BENDER, which was launched in 1994 by FILA. Through the iconic Logo design and eye-catching red, white and black color, MIND BENDER represented the trendy lifestyle of American middle class. In 2017, FILA launched the new MIND ZERO, which is one of the new members of the MIND family, providing a zero bound of the wearing and visual experience, with lightweight, comfortable and shock absorption effect.
11th August 2017
FW 2017 FILA x STAPLEThe co-branded collection is the perfect tribute to New York hip-hop and streetwear. Taking the classic and elegant styles of FILA with Staple’s signature pigeon graphics, the brand new FILA x Staple collection is a perfect match of both style and streetwear.